No, I'm no Master of Wine or working on my WSET diploma. I'm just in love with all the fantastic winemakers and the wines they make and how we together create a community.
I had my first natural wine in 2008 in a restaurant in Malmö, Sweden. It was Les Puits by Oliver Lemasson. People called it unfiltered wine, and I loved it but didn't see it anywhere when back in Germany.
Years later it showed up on menus everywhere I would go. So I went out and wanted to try more and learn all there was. With a certain nerdy approach, I quickly got deeper and deeper into the topic, and people asked me if I could recommend wines to them or even order them a couple when I found stuff in France or Spain.
After a little moonlighting phase I started to think about how a new curated members-only club could work. I made it exactly like something I would have always wanted. More like your typical digital service, than the awkward wine shop visit we all know.